中国知识产权远程教育

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美国商标法与品牌保护

总平台2019年培训班(总平台)

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This course provides a basic introduction to trademark law in the United States, as well as instruction in specific topics in trademark law that may be of particular interest to practitioners from outside the U.S. Topics covered include: an overview of U.S. trademark law, non-traditional marks and the doctrine of functionality, trademark use as the basis for priority under U.S. law, the significance of and procedures for U.S. trademark registration, the protection of foreign marks under U.S. law, forms of trademark liability, defenses to trademark claims, remedies for trademark infringement, domain names, and secondary liability.

课程时长:200分钟,合计4学时

发布时间:2019-08-12

考核规则

环节 分值 考核内容
课程
学习
100 在线学习时间要求达到:160分钟,占20
在线学习的知识点覆盖率要求达到:80%,占80
共计 100

课程详细介绍

This course provides a basic introduction to trademark law in the United States, as well as instruction in specific topics in trademark law that may be of particular interest to practitioners from outside the U.S.  The course begins by providing a broad overview of U.S. trademark law, briefly touching upon the theoretical basis for trademark law before outlining the basic structure of the law with respect to scope, acquisition of rights, liability, and defenses.  The remaining topics follow roughly this same order.  First, the course discusses non-traditional marks, such as color, sound, smell, and trade dress, and then describes how the doctrine of functionality can limit protection for such marks.  Next, the course covers the concept of use and the role that use plays in acquiring trademark rights in the U.S.  The course then turns to U.S. trademark registration, explaining both the significance of registration and the process for obtaining such a registration, including the possible consequences of bad-faith registration.  In addition, the course describes the bases for protecting foreign marks that have not been used within the United States.  Next, the course covers different forms of trademark liability, beginning with infringement based upon a likelihood of consumer confusion.  Different types of consumer confusion are explored, including approval confusion, post-sale confusion, and initial interest confusion.  The course also covers trademark dilution, both blurring and tarnishment.  Next. the course turns to trademark defenses, including descriptive fair use, nominative fair use, and defenses that apply to the use of trademarks in works of artistic expression.  The course then covers the different types of remedies available to successful trademark claimants, as well as the additional remedies available in cases of counterfeiting.  Next, the course covers the protections given to trademark owners with respect to the use of their marks in domain names.  Finally, the course covers the standard for secondary liability under U.S. trademark law.  Throughout the course, comparisons are made between U.S. trademark law and other forms of U.S. intellectual property law.

主讲介绍

Felix Wu教授 法学教授 卡多佐数据法倡议(CDLI)主任 教育经历: 1996年,获得哈佛大学学士学位 1992年获得加州大学伯克利分校博士学位 2005年获得加州大学伯克利分校法学博士学位 专业领域: 网络安全、宪法第一修正案、信息治理、知识产权国际隐私和数据保护、隐私 WU教授的计算机科学博士学位是在他获信息法律奖学金的基础获得的,该奖学金涵盖了言论自由、隐私法和知识产权法。他之前写过关于网络中介豁免权的限制以及对数据去身份识别在法律中的作用的理解。他目前的工作是探索数据隐私与言论自由理论之间的关系。 WU教授曾在旧金山Covington & Burling律师事务所任助理。2006年至2007年,他为美国第一巡回上诉法院法官Sandra L. Lynch做助理。在加入卡多佐法学院之前,他是波士顿Fish & Richardson律师事务所的知识产权助理。 WU教授于1996年以优异成绩获哈佛大学计算机科学学士学位。他是 Coif and Phi Beta Kappa的骑士团成员。